Supplements from our own production facility in Lelystad

Purely formulated, without excipients or fillers — your specialist for 12 years, formerly NowVitamins.

Zuiver, zonder hulp- of vulstoffen — voorheen NowVitamins.

Shop the bestsellers

  • Our own production in Lelystad

    We make our Natuurlijk.fit line at our own production site. Full control, short lines.

  • Ordered before 18:00, shipped today

    On working days. Free shipping within the Netherlands & Belgium from €45.

  • Your specialist for 12 years

    Since 2014, formerly NowVitamins — with a real shop in Lelystad. Collection in person is possible, by appointment.

  • Personal advice

    Not sure which product you need? Send us a message via WhatsApp or the contact form. We are happy to think along with you.

What would you like to work on?

Darmen Energie Sport Immuunsysteem Weerstand Gewrichten

Our bestsellers

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Behind the scenes

Watch along. Live.

New videos on TikTok, YouTube and Instagram — and follow our LIVE streams: packing orders and running production in our own lab.

Video: OriginalFiber acaciavezels▶ New: this is OriginalFiber (15 sec)
TTLIVETikTokLive: packing orders & running production. Plus short clips from the lab. YTYouTubeProduct videos and explainers, at your own pace. IGInstagramNew products, deals and a look inside the shop in Lelystad.

The brands we stand behind

Two of them we make ourselves, the third we know inside out.

  • merk-natuurlijkfit

    Natuurlijk.fit

    Our brand for the therapeutic practice, formulated from the gut outwards. Uncompromising: always plastic-free, always free from excipients or fillers, suitable for vegetarians.

    Discover Natuurlijk.fit
  • Vitarium Select Erwten Eiwitpoeder Naturel 350 gram - matzwarte stazak

    Vitarium Select

    Our accessible own brand for the daily essentials: the same quality requirements, no frills, at a sharp price.

    Discover Vitarium Select
  • merk-winbiotic

    Winbiotic

    Probiotics from Winclove in Amsterdam — not our own brand, but our standing choice for years.

    Discover Winbiotic

We make it ourselves. That is why we know exactly what is in it.

No anonymous factory, but our own production site and shop in Lelystad.

Capsuleermachine eigen productie Lelystad

  • Biochemistry and lab work since 2005

    Michael's roots lie in the laboratory — for more than twenty years he has been assessing analyses, formulations and medical lab results in Germany, the Netherlands and Belgium.

  • Our own production in Lelystad

    We make our Natuurlijk.fit and Vitarium Select powders entirely in-house, from raw material to resealable pouch.

  • Free from excipients and fillers

    Uncompromising: our Natuurlijk.fit line contains no magnesium stearate and no fillers. The ingredient list tells the whole story.

  • Short lines

    Production, shop and shipping under one roof. Ask your question and you reach someone who really knows.

Read more about our production

What customers say

Genuine reviews straight from verified, satisfied customers.

  • ★★★★★

    “Very happy with these natural fibres. Easy to dose with the wooden scoop that comes with it.”

    Carola R. · Verified buyer · Acacia Fibre OriginalFiber

  • ★★★★★

    “A 10. Very satisfied with this product.”

    Mariëlle V. · Verified buyer · Magnesium Ultimate

  • ★★★★★

    “Really great probiotics!”

    Van B. · Verified buyer · Winbiotic PRO AD

Michael R. Eekhof

NowVitamins is now Vitarium

Same people, same shop — new name. And it only gets better.

  • 2005

    The foundation: years of laboratory work and analysis of formulations.

  • 2014

    Launch of NowVitamins.nl — grown into a specialist with a real shop.

  • 2016

    Launch of Natuurlijk.fit: our own line, produced in-house.

  • 2026

    NowVitamins becomes Vitarium: one name for the shop, the webshop and our own brands.

Read our full story

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